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- What is shareware?
- Shareware is a marketing method, not a type of software. Unlike software marketed through normal retail channels, where you are forced to pay for the product before you've even seen it, the shareware marketing method lets you try program for a period of time before you buy it. Since you've tried a shareware program, you know whether it will meet your needs before you pay for it. Shareware programs are just like programs you find in major stores, catalogs, and other places where people purchase software -- except you get to use them, on your own computer, before paying for them.
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- What happens if I like a shareware program?
- You pay for it at the end of a trial period (typically 30 days) by sending the author a fee he or she has established for the program.
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- Why should I pay for and register a shareware program?
- The same reason you should pay for any program: because it is the
honest thing to do. Shareware is commercial software, fully protected by
copyright laws. Like other business owners, shareware authors expect to
earn money for making their programs available. Paying for and registering
a program also entitles you to support from the author and other benefits,
as specified by the author. Moreover, the more consumers who pay an author
to use a program, the more likely the author will continue to improve it
and to offer new programs.
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- How do shareware programs compare with other kinds of software?
- Consumers who purchase shareware programs receive a level of product
support that exceeds what traditional software manufacturers deliver.
Shareware users who need support often speak directly to the actual
developer of the program, who is intimately familiar with how it operates
and therefore can provide excellent technical support. Shareware authors
often fix bugs in programs and add features quickly, based on feedback
from users.
There is a wide price range for shareware, as there is with software
distributed through other channels. In general, many shareware programs
cost less than other kinds of software, while some programs cost about the
same as retail counterparts.
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- What do I receive when I pay for a shareware program, besides the
use of the program?
- Typically, the same things you receive when you pay for other software:
support by telephone, fax, internet, computer bulletin board, and/or
online services such as America Online, CompuServe, and Microsoft Network.
Many authors also send manuals, reference cards, and other printed
materials, and may offer free upgrades. Every shareware program is
different, so the version you purchase comes with different materials.
Documentation files included with the program describe the benefits you
receive by paying for and registering a particular shareware program.
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- What happens if I don't like a shareware program?
- You simply stop using the program, and remove it from your system.
Since you have had the opportunity to try the program first before paying
for it, you lose only the tiny amount of money you spent to download the
program or to acquire it from a vendor or other source.
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- I ordered a shareware program from a catalog and paid for the
disk. Why should I pay more now?
- Shareware vendors distribute shareware versions of programs, charging a
small fee for the costs of disk duplication and advertising, plus a small
profit. Most shareware authors allow this type of distribution so you'll
have a chance to try their programs. However, none of the money paid to a
shareware vendor goes to the author. If you try a shareware program, then
continue to use it after the trial period, you must pay for and register
the program. The same principal applies if you buy a shareware disk at a
computer show or find a shareware program on a CD-ROM disc or at a store.
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- What types of shareware are available?
- All types, including games, word processing, real estate, personal
finance, graphics, education, utilities, and host of others. Chances are
that if you're looking for a program to perform a certain task, it's
available as shareware. The lower costs of creating and distributing
shareware programs allows developers to take risks in creating a wider
variety of products than is available through traditional software
marketing channels.
In general, shareware authors offer four types of programs: those whose
capabilities parallel software available in retail stores, but which are
considerably less expensive; those which enhance or extend capabilities
incorporated in popular software programs; those that perform functions
that cannot be found in software sold in retail stores; and those that
offer a radical new approach to performing a task.
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- How can I learn more about specific shareware programs?
- Try different programs! The beauty of shareware is that you can
actually test a program's features before paying for it.
Other than trying shareware programs, word of mouth is an excellent source
of information. As part of their software copyright, shareware authors
encourage users to give copies of their programs to others to evaluate.
Friends and colleagues help advertise a particular program when they pass
it along to you. Your local computer user's group is also a rich source of
information about shareware programs.
Many computer magazines also review shareware programs. Many of these
programs have been picked as the best in their class against software
available at retail stores.
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- Does using shareware increase the chances of introducing a virus into my computer?
- The shareware industry has an excellent track record in providing
products that have been checked thoroughly for viruses. Shareware authors,
bulletin board sysops, online service operators, as well as disk vendors,
carefully scan programs for viruses before offering them to consumers.
In fact, there have been many cases of viruses spread through
shrink-wrapped software purchased in stores. So downloading a shareware
program from the internet or an online service is probably safer than
buying a disk in a store.
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- Where can I find shareware?
- Shareware can be found on BBSs, online services such as America Online,
CompuServe, Microsoft Network, the Internet, as well as in catalogs
published by shareware vendors.
Programs can be downloaded directly from different areas on these online
services, which include special sections and searching tools to help
consumers locate specific shareware programs. For example, CompuServe
users can GO PCFF (for PC shareware) or GO MACFF (for Macintosh shareware)
to search for programs by keyword. America Online users can use the
keyword QUICKFIND to search for programs. Every online service and BBS
offers similar tools to help you find the shareware programs you need.
On the Internet, many World Wide Web sites offer excellent tools for
locating and downloading shareware programs. The Association of Shareware
Professionals has a large link list of
sites where you can find software on the internet.
Computer user groups throughout the U.S. also offer libraries of shareware
titles to members. You can even find shareware programs for sale in local
computer stores, department stores, discount outlets, and even in
supermarkets.
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- Why do software developers choose to market their programs through the shareware channel?
- Shareware is an efficient way to run a software business. Authors do
not spend nearly as much money marketing, packaging, and advertising their
products as do developers of software sold through traditional channels.
Lower costs means shareware authors can concentrate on writing great
programs, while often charging users less.
Shareware authors also retain complete control over their programs -- a
powerful incentive to programmers who have developed products from the
beginning, and would rather see their fate determined by technical, rather
than marketing, considerations. Shareware authors recognize that their
programs have to be good. If they're not, consumers simply won't buy
them.
IBM and Microsoft are just two of the software companies that have
recognized these benefits of the shareware channel, as both have
distributed "try before you buy" versions of products within the last
year. Netscape also is marketed as shareware.
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- What is the Association of Shareware Professionals, and how does it benefit me as a consumer?
- The Association of Shareware
Professionals (ASP) is an international trade organization comprised
of over 1000 shareware authors, publishers, vendors, and online service
providers. Its members agree to uphold high standards of professionalism
and to always deal fairly and courteously with their customers. The ASP
logo on a shareware product means that product has been produced by an ASP
member. In addition, the ASP maintains an Ombudsman service, which can
help customers resolve any problems with ASP members.
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Copyright © 1995-1997 by the Association of
Shareware Profesionals; All Rights Reserved.
The above material may be
reproduced freely so long as it is unmodified, and the original source is
acknowledged.
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